Fabio Marques

Keynotes

PRIMO® ADAPTABILITY

Delivering Results When Plans Change

Best for: Associations, conferences, meeting and event professionals, sales teams and leadership groups.

Every audience knows the moment: the client reverses course, the room goes sideways, the day stops matching the plan. Most people freeze, over-apologize or push through as if nothing happened — and trust erodes. This interactive keynote gives people a five-part way to walk into any changed situation ready, not rattled.

PRIMO stands for People, Relationships, Interests, Motives, and the Obstacles or Options in front of you. Fabio built it from three decades of running a business through volatility, and he models it live on stage — so the audience watches the method work instead of just hearing about it.

KEY TAKEAWAYS:

■ A five-part framework to stay composed and deliver results when the plan breaks

■ How to read what is really driving the person across the table before reacting

■ How to turn a disrupted plan into a moment that builds trust instead of a reason to apologize

■ The Seven-Second Rule: a reset after a setback, practiced live by the whole room

■ A one-page PRIMO template every attendee can use the next day

Format: 60–90 minutes · interactive · 40 to 500+ attendees · in person or virtual · English, Spanish or Portuguese.

EFFECTIVE VALUE SELLING CONVERSATIONS

Transforming Negotiations for Bigger, Faster and More Profitable Deals

Best for: Sales kickoffs, sales and business development teams, account managers and commercial leaders.

Stop losing strong opportunities to price pressure. Stop winning deals that were not worth the effort. This keynote teaches a practical approach to winning business through clarity, credibility and ethical influence — not discounts, scripts or pushy tactics. Teams learn to uncover what really drives a client’s decision, connect value to what matters most, and lead conversations that build trust and momentum.

KEY TAKEAWAYS:

■ How to identify decision drivers quickly, so the team stops guessing what the client values

■ How to adapt communication to different decision styles to be heard and trusted faster

■ A preparation method that means fewer meetings and more progress

■ Value-reinforcement techniques that protect margins and reduce price objections

■ How to become the standard in the client’s mind, not one more option

Format: 60–90 minutes · in person or virtual · English, Spanish or Portuguese

PERSONAL POWER, PROFESSIONAL EXCELLENCE

The HANDY SUCCESS Formula for Trust, Influence and Consistent High Performance

Best for: Mixed audiences — leaders, sales and service teams in the same room — and all-hands or opening general sessions.

No method works until the person using it has the inner foundation to carry it. This keynote teaches the five forces of personal and professional excellence — Identity, Vision, Communication, Learning and the Little Extra — with a memorable hand-based model people still use years later. It is the strongest unifier for a mixed room, because every person in it needs this foundation.

KEY TAKEAWAYS: ■ A practical roadmap to strengthen confidence, standards and personal credibility

■ A clear vision that turns ambition into outcomes

■ Influence at three levels — self, others and many

■ A learning rhythm that makes excellence a habit

■ The go-beyond-expectations standard that turns small steps into momentum

Format: 60–90 minutes · in person or virtual · English, Spanish or Portuguese    

LEGENDARY LEADERSHIP CULTURE

Building Value-Centric Cultures for Talent Retention, Customer Loyalty and Profitable Growth

Best for: Leadership conferences, executive retreats, management meetings and service-driven organizations.

Customers do not stay loyal because of promises; they stay because they consistently experience value. And teams do not perform because of pressure; they perform because leadership creates an environment where excellence becomes the norm. This keynote shows leaders how to build trust inside the team, move better decisions closer to the customer, and make excellence repeatable.

KEY TAKEAWAYS:

■ How leadership behavior shapes team standards, customer experience and profitability

■ Practical ways to build autonomy and trust without losing accountability

■ How to make customer-first operational, not motivational

■ Communication and adaptability tools for leading with clarity under pressure

■ Leadership habits that make results stop depending on heroic effort

Format: 60–90 minutes · in person or virtual · English, Spanish or Portuguese

What Every Keynote Includes:

The talk is one hour; the engagement is designed to last. Every booking includes:

■ Before: a pre-event alignment call on the client’s theme and objectives, and a short custom promotional video to build attendance.

■ On the day: a keynote customized to the event theme, a live audience survey inside the session, and a digital workbook for every attendee.

■ After: a 10-minute follow-up training video with a PDF guide, plus the survey results reviewed in a post-event call — so the client leaves with data, not just applause.

 WHAT EVENT LEADERS SAY

"Fabio is one of the most compelling speakers I’ve ever seen. His PRIMO content on decision-making, on influence, on alignment with stakeholders, on regulating ourselves, is second to none. I would recommend him without hesitation."sitation.”

HENRY BOWLES  ·  VP of Education, MPI South Florida, and MC of the event

"We were extremely delighted with Fabio's time and skill. he shared caluable takeaways and his generosity was appreciated by all."osity was appreciated by all."ecommend him without hesitation.”

IRMA PARONE  ·  President, Florida Speakers Association (2025-2026)

"The biggest part I’m learning is adaptability. I don’t have backup plans anymore — I have adaptability plans that incorporate PRIMO, and I’m going to start teaching my clients as well.”

JOSEPH VELLA  ·  Owner, C2 Eventz