Keynotes

3 Things That Never Work to Get Clients

Most fractional executives and consultants fall into the same traps when trying to get clients, and the result is an unpredictable pipeline, financial stress, and the constant struggle to stand out. The three things that never work are relying on cold outreach or generic networking, using service-focused messaging that sounds like everyone else, and chasing ad-hoc marketing tactics without a clear strategy. These approaches fail because they don’t differentiate your expertise or highlight your unique intellectual property, making you just another option in a crowded market. True client demand and lasting financial security start when you move beyond these common mistakes and build a position based on your wisdom and unique value.

5 Ps That Attract the Right Clients

Attracting the right clients comes down to mastering the fundamentals. The five Ps are positioning, packaging, prospecting, pricing, and process. Positioning helps you stand out. Packaging turns your expertise into an offer clients want. Prospecting gets you in front of the right people. Pricing reinforces your value. Process ensures everything runs smoothly. When you align these five essentials, you build a business that draws in ideal clients, earns premium fees, and delivers both stability and fulfillment.

Get More Clients Without Ever Having to Sell

Getting more clients doesn’t require traditional selling or high-pressure tactics. Instead, focus on positioning yourself as the obvious choice by sharing your expertise, insights, and real-world results. When you consistently demonstrate your value through thought leadership, case studies, and meaningful conversations, the right clients come to you already convinced of your worth. This approach replaces uncomfortable sales pitches with genuine relationships, making client acquisition a natural outcome of your reputation and authority. The result is a steady flow of ideal clients who seek you out for your wisdom, not just your services.

Workshops

How to Build Trust, Empathy, and Authority

We will work on, decide, and finalize: 

• How to build trust in a single conversation.

• How to get inside your prospect's head

• Authority isn't what you know; it's why it matters.

Developing Your Superpower of "No"

We will work on, decide, and finalize: 

• How to turn continuous demand into a robust pipeline, so you pick and choose who to work with

• How to optimize your pricing to maximize your income

• A comprehensive buying process that allows you to pick and choose who you work with

• Authority isn't what you know; it's why it matters

97% Done-For-You Client Acquisition Service

Contact us for details regarding Jay’s ongoing advisory service to help fractional executives and consultants. Our Client Engine breaks the trap. Built for fractional executives. 97% Done-for-You. Become the one and only choice for your prospects—so 30 hours pays like 60 used to.